desktop & mobile web

redesigning of website for H&M brand

For one of my college projects, I undertook a website redesign for H&M, focusing on enhancing usability, adaptability, and responsiveness across various screen sizes. My goal was to ensure an optimal visual and functional experience on desktop, tablet, and mobile devices while maintaining peak performance.

The project began with creating low-fidelity wireframes to determine the ideal layout and organization of the site’s key features, emphasizing a seamless and enjoyable shopping journey for users. Through iterative design, I refined the user interface to improve both aesthetics and functionality.

The final deliverable was a high-fidelity prototype that showcased a fully responsive design across the three primary device categories. I also incorporated additional engaging and practical features to elevate the user experience further. This project not only enhanced my design skills but also reinforced the importance of user-centric design in creating memorable digital experiences.